JARED’s PORTFOLIO
Digital Learning & Sales Enablement
Problems Solved
- Onboarding an entire new sales agency
- Getting the LMS setup with content & digital utilities
- LMS that sent out monthly newsletters dedicated to the user i.e. what courses are up next in your cert path, how many hours of learning you completed, etc.
- A Certification path for all sales members
- Integration of Yammer into daily activities in the field
Results/Data
- Fast on-boarding experience centered around digital
- Easy-to-find resources
- Highly praised system from employees.
- 100% certification in core sales content over the course of 12 months (101 to 501 levels)
- Reached our revenue goals for the org.
- Achieve sell-through targets.
- Sky-high completion rates and retention of material.
Problems Solved
- Company wide (Mobile/Wearables/TV/Appliances) talk-track for front line sales agents so they can always be prepared to have a high-level company discussion in the field.
- If someone challenges you on “Why Samsung?” you have a multitude of feel good stories that derive from this video.
Results/Data
- The first course someone takes for 101.
- Most watched video of our curriculum.
- This video was attempted a few times prior to me being hired to tell the holistic Samsung story but stakeholders never felt that it had the “jaw-dropping” facts and visuals.
- Over 12,000 views in 2020
Problems Solved
- Division wide project working with various Product Managers, VP of Marketing and VP of Demand Generation
- But heavily challenged from our SVP on what our main pillars should be when talking about our products as a whole. We landed on Design/Performance/Technology and this has been our anthem since early 2020.
- Very high attachment rate at retail per the data from our mystery shopping campaigns.
Results/Data
- The first course someone takes for 101.
- Most watched video of our curriculum.
- This video was attempted a few times prior to me being hired to tell the holistic Samsung story but stakeholders never felt that it had the “jaw-dropping” facts and visuals.
- Over 12,000 views in 2020
Problems Solved
- No access to our offices or video studios during COVID.
- This meant I had to get creative and become a voice for our on-camera communications with our field team.
- Figure out a suitable backdrop.
- Find a “portrait mode” video app – Focos Live
- And produce high quality content for our field
Results/Data
- 14 Videos (1-2 min each.)
- 3,800 total views by internal employees and sales team
- $0
- Found out it took twice as long to do a video vs. a sales guide which stakeholders saw as a great investment in time and resources (depending on the project and communication topic)
Problems Solved
- Market data suggested that the slide-in range market will double by 2025.
- This subcategory will get us to $1b in cooking applinaces being our 3rd $B category (Ref/Ldy)
- We refreshed our slide-in lineup to address consumer & installer pain points and cooking trends uncovered by our Insights teams.
Results/Data
- Most viewed product training course 3k unique completions nationally by front line sellers (no incentive)
- Double digit growth in slide-in category results in 2% jump in overall cooking category market share.
- Personal thanks from Cooking PM team yesterday.
Problems Solved
- Complex portfolio of products.
- Need to see it in lifestyle form with color combos
- Print material is hard to keep track of.
- Lineup goes through changes numerous times a year.
- VP of Marketing shared his vision for a digital catalog for internal
- Feature names don’t provide value.
Results/Data
- “Most important tool we have” in our Digital Learning Suite
- Lives in print form as well.
- Cross references training courses available for certain models
- So if you look at the Family Hub feature in our Refrigerator section it says “Course Available” so someone can dive deeper on it.
- xAPI/LRS integrated to see what models and features people are viewing the most.
- Geographic data in case we see certain areas dropping off in sales for a specific category. Determine why? Is a competitor visiting more often?
- I was given budget to get these built and maintained on a regular basis. Leadership saw the important of this right out of the gate. The execution has been great because it’s frictionless in the field.
Problems Solved
- $40+m per year in returns due to products not fitting
- Through the door, hallways and install area.
Results/Data
- By properly training our retail partners on the simple questions to ask upon checkout we cut returns down from $40m to $28m.
- Additionally, we equipped Home Depot stores with 36″ paper tape measures to take home to make sure their fridge will fit through the path of installation.
Future Workplace/GE CrotonvilleInteractive Activity During Presentation
Web & eCommerce
LearnSamsung.com Support Platform (COVID-19 Pivot Strategy)
- Budget: $10k/yr.
- Additional Sales/Assisted Sales: $100m-$200m per year.
- ROI: 10,000% to 20,000%
LearnSamsung.com was designed, developed, and launched in 14 days by myself to support a $4B retail business while our salesforce was furloughed.
The purpose of each retailer’s page is to provide support for them whenever they need it:
- Product Training Courses
- Videos
- Sales Guide Downloads
- Merchandising Info
- Promo Awareness & Support
The chat feature is an industry first at retail. It allows floor salespeople to video chat with Samsung Product Advisors (even in front of customers) should questions or concerns need to be answered.
