“Customers will never love a company until the employees love it first.”

Version 1.0  •  5-26-2017

Instructional Design Lead: Jared M. Ferreira, MSIT
Project Deadline: 5/30/2017 @ 5PM EST

The following proposed solution is designed for a micro learning module.

Armed with a detailed understanding of how The 5 Principles influence the entire organizational culture on a macro scale, Line Managers will communicate and apply The 5 Principles to their teams to guide business decisions and create unity on a micro scale.

Assessment Type Designer’s Decisions Objectives Tested
Entry Behaviors Test – Line Managers • Do Line managers possess prerequisite knowledge of The 5 Principles and/or company Culture?
• Used for data collection too.
• Can Line Managers describe & identify what culture means to MARS?
Posttests for Line Managers • Did the intended learners (Line Managers) achieve the terminal objectives? • Identify The 5 Principles
• Apply The 5 Principles to Team members & Team functions
Posttests for Line Workers • Have Line Workers mastered the intended information and attitudes? • Did the Line Managers identify, describe and apply The 5 Principles effectively to their team?
• Based off recommendations made in the training, did Line Managers generate & execute team communication plan?

I. Introduction

a) 1 Minute Attention-gaining Video Using Positive Stats Pertaining to Company Culture
b) Welcome
c) Objectives
• Recognize & Describe what Culture means to MARS
• Identify The 5 Principles
• Apply The 5 Principles to Team Members & Team  Functions
• Generate Team Communication Plan
• Demonstrate Your Understanding of The 5 Principles

II. Presentation of Information

a) What Culture Means to MARS
b) How The 5 Principles Influence Organizational Functions On A Global Scale
c) Applying The 5 Principles To Your Team Members & Team Functions (Line Manager)
d) Generating Your Communication Plan For Team Member Consumption
e) Real-life Scenario/Activity
f) Summary & Conclusion

III. Assessments

a) 10 Assessment items – Mixture of T/F, MC, Matching, and Sequence Ordering
b) At least two assessment items to build off of scenario in the Presentation of Information.
c) Posttest Assessment for Line Managers – Learner must achieve 100% accuracy.
d) Post-training Assessment for Line Workers.

Development Resources Description
Desktop Computer w/ dual monitor setup, Keyboard, Mouse Minimum System Requirements: Windows 7 Professional, Intel Core i7 CPU @ 3.0 GHz, 8.0GB RAM, Screen Resolution 1920 x 1080
High-Speed Internet Required for downloading/building/uploading/testing various multimedia resources.
iPad, iPhone, Android Phone, Android Tablet, Microsoft Phone, Microsoft Surface Tablet Various popular devices to test how course content renders and plays in conjunction with LMS & different browsers.
Articulate Storyline 3 Rapid eLearning Authoring Tool. SL3 offers better experience for mobile learners.
GoAnimate Creation of engaging Intro Video. Fast-paced w/ music to motivate the learner.
Narration #1 – Female Voice Artist to present intro video.
Narration #2 – Male Voice Artist to present core learning content.
Audacity Make edits to audio files/tracks. Stock Images/Vector Graphics Stock image website. Will supply team with proper and ethnically balanced images to convey subject matter.
MARS Specific Graphics Professional images and/or video taken of MARS Line Employees in the line of work, interacting with one another, smiling, having fun, etc.
Adobe Photoshop/Illustrator For photos and vector graphics editing/creation.
Music 1 minute track for Intro Video. Light and happy style music.
Microsoft Word & Adobe Acrobat Design a Branded 508 Compliant Supplemental Course Script Document
MARS Style & Brand Guide(s) Offical Branding Document of Company. Colors, Typography, Logos, Etc.
Learner/End-User Resources Description
Internet Enabled Computer or Tablet (or Cellular Data Enabled Device) • Wired Internet Connection, WiFi, 4G LTE Cellular, Hotspot Device
Access to VPN & LMS • Once securely connected to VPN, learner will need Username & Password for MARS – Success Factors Learning Platform
Speakers/Headphones • Wired or Bluetooth Speakers or Headphones
Flash Enabled Web Browser (with HTML 5 fallback capabilities) • Recommended for Desktop: Chrome, IE, Firefox, or Safari.
• Recommended for Android Tablets/Smartphones: Chrome, Dolphin
• Recommended for iOS Tablet/Smartphones: Safari, Dolphin
• Recommended for Windows Surface Tablets: Edge, Chrome, IE
PDF Enabled Reader • Adobe Reader, Adobe Acrobat, or Web Browser Capable of Opening 2 PDF documents
1) The 5 Principles PDF
2) 508 Compliance calls for a learner to have “accessibility” to supplemental course material without limitations. In this case we need to ensure the course transcript/script is available.

As the final step of the interview process, you are going to engage in the development of a training recommendation (blueprint) for line managers on the topic of culture. You have been asked to develop a training to help new line managers talk with their teams about culture at Mars. You have been given very little information, and you will need to build your recommendation with very little help or assistance from others. There are directions below for each section. Don’t overthink your solution and remember that you are building a recommendation…not a full training.
You will begin by developing a blueprint using the specific process often referred to as a design process document. This process, when carefully implemented, produces an effective training solution. The Design Process Document Plan, provides detailed instructions on how to build instructional/training materials, much like an architect’s blueprint which clearly explains the “who, what, when, where, why, and how” of the project. The Design Process Document Plan usually includes the following sections: needs assessment, instructional goal, performance objectives, assessment of learning outcomes, learner characteristics, learning context, instructional strategies, resources, blueprint, and formative evaluation; however, for the purpose of evaluating you, the only steps required are:

  • Instructional Goal
  • Assessment of Learning Outcomes
  • Instructional Strategies
  • Instructional Resources
  • Blueprint

1. Instructional Goal: Develop one instructional goal based on your needs assessment and gap analysis. An instructional goals is a broad, general statement about what is to be learned. Think of it as a target to be reached or achieved.

2. Assessment of learning outcomes: List and describe how you will assess the learner’s understanding and mastery of the content. Your assessments may include written or computer-delivered quizzes and tests or the development of a project or paper. Whatever assessment you select, make sure that it aligns with your plan’s goal and performance objectives.

3. Instructional Strategies: Create a bulleted outline of your training solution from beginning to end. Include an introduction, presentation or information, and a final assessment. This outline represents the content you plan to cover in your training.

I. Introduction
• Explain how you will gain the learner’s attention
• Explain the goal and objectives of the lesson/training module
• Explain what the lesson/training module will cover.
II. Presentation of Information
• Introduce the lesson/training module
• Present the content in sequential order
• Provide practice activities to check for understanding
• Summary and Conclusion
III. Assessment
• End of lesson assessment

4. Instructional Resources: List and describe the materials you will need to carry out your design plan (e.g., computer, digital camera, video recorder, microphone, hardware/software, Internet access, handouts, and supplemental materials). List any tools and resources the learners will need in order to participate in the training.

5. Blueprint/Schematic: Create a storyboard or flowchart that shows how the learner will move through the training module. The blueprint should graphically display each section of training module in the order in which it appears.

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